“In today’s information age, ignorance is an option.” However, this is a common saying. The environment, upbringing and religion of a person can influence their worldview. These benefits are not available to everyone. It is impossible to avoid ignorance. Scholars are the best source of information about the great works by Leonardo Da Vinci. Without proper guidance, it is impossible to understand these works. Ethics can and should be a social norm. No matter how safe the product, any product can still pose danger to the human health or spread to animals. This is an inescapable fact. This is why every product needs a label that clearly states it. It can also be used to show the ethics of targeting ignorant consumers today. The majority of these are children between the ages 15 and 60 and senior citizens over 60. Marketing media has always targeted children in this situation, but marketing is more focused on them today, as they have a lot of influence (e.g., tantrums). We can safely assume that children are not allowed to be used as advertising for tobacco or alcohol companies.
Unorthodox practices will raise ethical concerns. There must be a halt to the selling of questionable or objectionable material, even if there is no regulation. Ethical issues go beyond what was stated before. They are not as simple to solve as what is said. That doesn’t mean that anyone shouldn’t apply logic to ethical dilemmas presented in a different marketing context. A company may make better ethical choices if they can change how people perceive exchange between them. A benefit focus is a way to make a company see the real benefits. This puts the customer first, and allows companies to make responsible choices about products while focusing on them. A company wouldn’t sell potentially dangerous products to customers if they believed that it was doing so for harmful purposes. The main goal of all businesses is to maximize their wealth. Maximizing all wealth is the main objective of all companies. This requires an adjective that can be used to describe what the company is able to do. All it comes down to how customers perceive the company and what products/services they offer. Marketing decisions, strategies, and other practices can create an advantage for the company. However, this doesn’t mean that customers will not perceive the marketing strategy as having value.
Marketing teams need to be able to forecast the ongoing effects of these decisions. A single company cannot meet all society’s demands, so companies limit their spending to the market they target. Companies need to act ethically and socially responsibly while meeting their company’s objectives. This includes adapting the marketing mix to meet customer needs. The dictionary defines ethics as following ingethics moral principles that guide a person’s conduct or behavior. The choice of how a person responds to a problem is heavily influenced by their ethical beliefs. It is hard to define an ethics code. It is difficult to know what marketing ethics are.
This definition changes when applied to marketing. It is no longer the core of a marketing team’s decision making process. To ensure that a product is able to fulfill a specific need. Let’s conclude that ethics in marketing media is the idea of following moral standards and ensuring they continue to be followed worldwide. Also, consider the consequences.
